There are many Health & Fitness establishments but none offer the same level of service as The Old Rectory. Bing Productions are on board to market the Old Rectory and develop a core online strategy for securing new members.

Website Redesign

With stiff competition in the local area, The Old Rectory needed a website that would attract new members, showcase their services and ensures prospective members an easy way to engage with the brand through quick and simple call to actions. Whilst raising local awareness for the club in local area’s.

Functionality includes targeted on page enquiry forms, search engine friendly design and on brand look and feel. Just as importantly, the site is managed by our content management system which enables Old Rectory staff to update and change elements of the site without needing to be web designers.

Bing Productions provided commercial photography for the redesign in order to showcase the Club environment and services in the best possible light.

Marketing

By employing SEO techniques we have secured no1 listings in Google for targeted key terms such as “gyms in maidstone“. SEO coupled with a geographic PPC campaign has allowed Bing Productions full control on placing the brand in front of a targeted and pre-qualified audience.

Our Email marketing solution allows prospective members to be contacted whilst also offering core engagement with club members, giving them service updates, news and personalised progress reports.

“We have a seen a marked improvement in enquires and more importantly member sign ups since the launch of our new website and marketing campaigns. Bing Productions understand our brand, it’s image,  it’s target demographic  and services. This insight allows us to concentrate on our business and reap the rewards of working with an agency like Bing Productions” – Guy Baker The Old Rectory Club Manager