Implementation
We want you to achieve tangible benefits and a significant return on investment (ROI).
To do that, Bing Productions develops and executes cost-effective integrated online marketing campaigns that target your audience through multiple channels. We monitor and analyse all activity and provide meaningful and useful management reports.
Our online marketing can promote your brand to a wide audience or one you’ve specifically targeted. Perhaps you want to increase exposure and brand recognition? Maybe you have a specific call to action or a clear proposition? Or it could be you want to gather useful data within a specific sector.
As always in marketing, there’s more than one option. Bing Productions excels in all of them, and our structured campaign management service gives you a single point of contact for all our in-house services.
Search Engine Marketing
Bing Productions has a passion for search marketing. Our experts practice this subtle science with astonishing success, bringing qualified traffic in huge numbers to client websites.
Our two-tier approach combines search engine optimisation (SEO) and pay-per-click (PPC) to create a powerful and integrated strategy for achieving high search engine rankings.
- Bing Productions has a fantastic track record in Search Engine Optimisation (SEO). We improve rankings by continually refining the website architecture (to make it more receptive to search engine spiders) and continually optimising keyword density, page layouts, headings, alt tags and page titles. Our in-house Content Management System (CMS) comes SEO-enabled, helping you achieve high search engine rankings and ongoing savings in time and money.
- Bing Productions has 5 years’ experience with Pay Per Click (PPC). We plan PPC campaigns with an eye to the current status of the technology, continuously monitoring and fine-tuning for the best possible results.
Email Marketing
Email marketing is a highly prevalent form of advertising in modern marketing techniques. Through the creation of email templates in-line with the new website designs, you can broadcast hundreds and thousands of highly targeted messages at a large audience at a fraction of the costs of direct marketing. With initial figures of between 10% and 20% response for an email distribution and once people have signed up to receive regular offers, expected response rates of up to 30% and 40% are achievable dependent on the offers put forth.
This form of promotion allows for highly granular tracking allowing for a better understanding of who opened or clicked through from an email. Once it is established whether the visitor has enquired further or not you can then consider a further incentive knowing that the person was close to and may need further information. No other form of marketing has that level of transparency or control.
Over a period of time and various online promotions the database of email address is such that it can support all marketing activities from that point forward.
We can clean your existing email database using our in house developed email marketing platform Diversify. It is essential for you to be sending out to clean lists this way true results can be obtained.
Social Media Advertising
Promoting your brand across Social Media can be a difficult task. We offer a wide range of services to assist you in utilising the power of Social Media.
We develop Social Media Marketing solutions to your exact requirements and ensure that we effectively reach and communicate with your ideal audience demographic.
Using the most popular social networking portals (including Facebook, Twitter, MySpace, Bebo and LinkedIn) we generate exposure for your brand and improve audience engagement and interaction.
Whatever your audience, be it broad or niche, and whatever your aim (increasing traffic, pushing sales, brand awareness or developing customer relationships) we can develop the perfect solution for your business.
Banner Advertising
Bing Productions not only plans and manages banner campaigns – we also provide full monitoring and in depth click-through reporting.
SMS & MMS Campaigns
Bing Productions develops, implements and manages marketing campaigns delivered straight to the user or subscriber’s phone. We run mass text delivery systems, mass text billing systems and full monitoring and management services.
Viral Marketing
Viral marketing is not an exact science. Yet Bing Productions can deliver super-viral success and achieve at least 100% ROI for our clients.
We can do this because our creatives are notoriously inventive, our execution is always focused and precise, and our seeding and placement skills are well-practised. In other words, we know what works.
Viral campaigns from Bing Productions are guaranteed to spark the imagination.
Online PR
Online PR is altogether different from traditional PR. An essential tool for maximising marketing budgets, it’s also a vital strategic component in Search Engine Marketing, providing deep linking opportunities.