Email marketing, as many of us know, can be a powerful, inexpensive method of reaching our most active potential or existing customers. It can boost not only our direct sales, but also our credibility and referrals.

One of the major benefits of email marketing is that email is free, but obviously this is the same reason why spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate email.

In this article we’ll try and describe the basic steps that can help reduce the number of emails you send out that get blocked by spam filters — hopefully resulting in a more rewarding marketing effort. click to read more

Over the past 12 months we, as consumers have seen staple high street stores such as Woolworths, Currys and a few others hand in their liquidation papers and fall by the way side, limping from the wrath of the credit crunch.
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There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.

So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? And is now really the best time to find out?
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