The Old Rectory – Health & Fitness

The Old Rectory is an exclusive, members-only health club in Maidstone, Kent. Set within 5-acres of its own grounds, the club offers the very latest in health and fitness technology together with a wide range of classes and personal training programmes.

Bing Productions was commissioned to enhance the business’ online presence and design an online strategy to acquire new members

Website Redesign

With stiff competition in the local area, The Old Rectory needed a website that would attract new visitors, showcase their services and provide an easy way for potential members to engage with the brand through quick and simple calls-to-action.

Functionality includes targeted on-page enquiry forms, search engine friendly design and an on-brand look and feel. The site is managed by Bing Productions’ content management system, enabling Old Rectory staff to quickly update and change site content without the need for any technical expertise.

Bing Productions provided commercial photography for the redesign in order to showcase the Club environment and services in the best possible light.

Marketing

Bing Productions’ SEO strategy has secured number one listings on Google for a variety of targeted key terms such as “gyms in maidstone“. Combining SEO with a geographic PPC campaign, we successfully placed the Old Rectory brand in front of a targeted and pre-qualified audience. A complete email marketing solution also allows closer engagement with club members, providing service updates, news and personalised progress reports.