What Is Social Networking?

Social networking is quickly becoming the advertising industrys best friend, with a 366% increase in populaty Facebook (one of the new commers to the scence) can offer tailored advertising soultions allowing advertisers to hit the exact target audiance they are looking for. How is this done? simple, when a social networking user signs up to sites such as MySpace, Facebook, YouTube and Flickr they enrol offering valuable marketing information such as age, location, gender and now coming to the forfront with facebook; intrests. Having all of this information stored in a central database allows different lists or target audiances to be contacted directly.

Bing productions have 5 years of social networking experience, allowing us to consult with you over how to hit the target audience you require, be it a online shopping service or a soon to be international celebrity we can offer a tailor made strategy for you. Rather than looking at this new breed of web service as a loss of productivity for your company see it as a highly complex and beneficial marketing tool

The Rise Of Social Networks

Humans, by definition are social creatures, the basics of society haven't changed in hundreds of years yet the technology which surrounds it has existentially. Social Networking is no longer an industry buzz word or something that's deemed as being "geeky" it's fast becoming a way of life. With the popularity of facebook growing by 366% between Jan2007 and July 2007 this is a clear cut case of how society can be hugely effected by these online portals.

Social Media Optimisation (SMO)

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.