It’s already a platform wherein thousands of brands are connecting with a potential audience of over 700 million people (according to official Facebook figures). It allows consumers to publicly recommend a business to their entire network of friends with a click of a button. This is brand awareness on a level previously never thought possible – yet many digital marketing experts are arguing that “we ain’t seen nothing yet…”

Savvy social media users are already likely to be using the hordes of data shared by their followers for market research purposes, but it has been claimed that many could soon use this information to determine their pricing strategy, a practice known as ‘behavioural pricing’.

Behavioural Pricing

Behavioural pricing is where retailers adjust the price of goods depending on who is buying them. It already occurs in certain areas of the high street, where retailers make use of data gained from loyalty card programmes or credit ratings.

Web entrepreneur, Alex Gannett believes that companies will soon be able to work out exactly what individual customers might be willing to pay for an item using information from social media.

In a recent interview for the Mail Online, he explained: “Online marketers have dramatically increased the amount of behavioural data they have on consumers. It comes from a complex network of web histories, demographic records, loyalty programs, and increasingly, social media profiles.

“This year will mark the end of static pricing. The use of your tweets, credit score and web history in e-commerce pricing is frightening – but ultimately unavoidable.”

The Future of Ecommerce?

Behavioural pricing could potentially revolutionise ecommerce by significantly increasing profits for online firms and the concept is not as far-fetched as some people may think.

Online businesses are already using information harvested in consumers’ computer ‘cookies’, such as previously-visited websites and purchased items, so that they can advertise only to certain demographics. Similarly, Facebook is beginning to introduce personalised advertisements based on what individuals share on their profiles.

Pricing goods based on this information would arguably make perfect business sense, providing marketers with the opportunity to convert already-interested parties into actual sales.

Staying Ahead

Becoming one of the first to use behavioural pricing online could result in firms being one step ahead of the game when it comes to profiting from ecommerce.

Businesses that are keen to keep up with this and the other latest trends in social media marketing may want to consider outsourcing their duties to a social media consultancy in order to do so. Many of these consultancies are staffed by a team of digital marketing experts who have the skills and experience to help businesses make their social media channels as profitable as possible.

Social media IS expanding and those who invest in the services of a social media consultancy may find it far easier to embrace this trend, preventing themselves from being left behind.

We Can Help

Many of our clients are already using social media services in order to engage with their customers in a targeted, measurable way. Most importantly; our social media strategies are generating conversions and strong return on investments.
Social Media Marketing campaigns are completely scalable by budget so If you have been thinking about Social for your business but you’re not completely sure or perhaps you’re ready to hit the ground running. Please get in touch – social@bingproductions.co.uk or by phone 01634 823 334 we would be happy to help.

How to Gain the Highest Return on Investment

For the highest return on investment (ROI), companies should consider devising a website design strategy. Some of the most important elements of a solid design will be listed below:

Search Engine Optimization.
SEO is instrumental in increasing website traffic and search engine ranking position (SERP). Companies should focus on optimizing SEO to improve their revenue through sales conversions.

Usability.
Web design, layout flexibility and merchant payment gateway are all important for ensuring that the customer may navigate to the shopping cart and successfully make a purchase without the website freezing or stalling during the process. If this happens frequently, the company will lose sales.

Relevant Content.
Compelling content will assist with improving the company’s search engine ranking position (SERP). Once the visitors arrive at the site, they are less likely to navigate from the website if the content is engaging and relevant. The paragraphs should be short and scannable. Readers should be able to gather the primary selling points of the product or service by simply scanning the website.

Relevant Images.
Relevant images that load quickly are important to improving the SERP of a company’s website. A website’s images may reveal more about the product or service than the actual website. The images should be crisp, sharp and easy to load. Photos can encourage customers remain on the site rather than navigating to another company’s websites.

Last Minute Offers.
Customers are often presented with several last minute offers as the customer begins to navigate from the website to encourage sales. Last minute offers reduce bounce rates and often encourage sales if the customer is navigating to a competitor’s website. Last minute offers are more attractive to customers because of the deep discounts.

Cross-Selling with Related Products.
Companies that cross-sell products on their websites have a better probability of making a sell. Customers may not be interested in the main product, but the customer may be interested in a lesser known product.

How to Gain Customer Confidence

Customers are impressed by a professional website that captures the audience’s attention. Effective eCommerce design will keep the customers from navigating to a competitor’s website. They are equally impressed by excellent customer service. Customer confidence increases, when they know that the company has a quality product, and the website reflects the same level of quality.

A website that is not professional will deter customers from purchasing the product. The product may be stellar, but if the website is not, the customer may select the competitor’s website over your company’s website. Always ensure that the presentation on the website adequately sells the product without overselling or underselling the product. Retail eCommerce design is an important element of promoting your product on the Web.

Facebook Marketing

Facebook is one of the most effective tools that a business can utilize in order to increase the effectiveness of its marketing, and for good reason; with people all over the world connected through Facebook, it’s possible to use the service to reach a tremendous number of people in a short period of time. Between side-panel advertising and using the service to keep customers and clients connected with a company Facebook page, Facebook marketing can be extremely effective when approached in the correct manner.

Social Media Management

In order to get the most out of marketing via social media, you need to have a social media manager on your side. Managing all of the many aspects of social media can be difficult, especially given the fact that social media services are constantly in flux. Let us serve as your social media manager, which can drastically increase the chance that your business’s social media marketing will actually work in an efficient manner.

The Importance of Hiring a Social Media Marketing Agency

If handling the social media side of your on line presence is something that seems confusing or simply too time-consuming for your business, you need to hire a social media marketing agency that has experience in this vein. We offer the ultimate is social media marketing services, ensuring that you won’t have to waste valuable time trying to figure out how to best build a social media presence. Contact us to learn more about how our social media marketing services can help you to grow your business.

Bing Productions were approached by NT Labs to bring their online offering inline with the needs of their customer base who range from businesses to consumers with little knowledge of their products and how they can benefit them.

The new NT Labs website is feature packed with advisory tools, a simple and easy to use shopping experiance, integration to social platforms and much more.

Fish & Pond Diagnosis Tool

Dosage Calculator

Stockist Finder

A London based company, led by a team who have worked with some of the biggest names on the high street and web over the last decade, Fred and Pickles is constantly on the look out for the most fabulous products in the marketplace today, with the aim of combining design classics with up and coming new products and designers.

Fred and Pickle’s offer is a unique reflection of everything they love and they will always stay true to their belief that what they send to their customers, they will find hard to part with themselves

Bing Productions have the pleasure of working with the Fred & Pickles team to create the brands online and offline look and feel.

In addition to the standard product range, Maple & Rose will offer a selection of one-off, vintage goods in a “One of a Kind” area of the site and a small range of made-to-order clothing in our “Made for You” section.

It is Maple & Rose’s aim to recreate the shopping experience people get in a specialist boutique but online only. From the moment you walk through the virtual doors, browse the site, to making a purchase and then receiving their beautifully packaged goods, They want the customer to feel like they’re on hand at all times to make sure the whole experience feels like a treat.

Maple & Rose is a project driven by the founders passion for unique products, creative photography and inspirational styling. The business name is derived from their Canadian and English origins to reflect the personal nature of the business and its different styles.

Project Features

• boutique ecommerce design
• emporium ecommerce development
• Secure checkout utilising the Sagepay system.

What is SEO Marketing?

Also referred to as SEM, it is a method of online marketing that promotes websites by improving their ranking and visibility within the result pages of Google and other top search engines. This form of marketing is one of the most important and sought after forms of internet marketing because, when done correctly, it can help your website to generate more traffic, clicks and leads.

Keyword Research for Internet Marketing SEO:

In order to ensure that your websites and content will be ranked high in the search engines it is important that you use keywords and long-tail keyword phrases that will help to propel you to the top of the competition. A long-tail keyword will help to filter out competition among other marketers and websites that are also competing within the same niche and subject as well as ensure that your articles, videos or websites rank as high as possible to allow the most exposure and visibility for your target audience.

Do it Yourself SEO Marketing–Where to Learn Keyword Research for SEO?

As you can see one of the top elements to a successful online business and internet marketing campaign is the use of keyword research to make your SEO marketing as effective as possible. So where can you go to learn SEO strategies and business tips. From my experience as an entrepreneur and internet marketer I would say that your best bet would be to look for an Online Marketing school that teaches both keyword research as well as SEO marketing tips. An experienced program will be able to equip you with SEO marketing services as well as provide you with keyword research that you can use within your online campaigns.

So what is SEO marketing and is it important to your online business? Absolutely! Marketing with search engine optimization is one of the most important things you can learn if you want to market your business successfully online.

Internet marketing can be extremely competitive but if you understand your target audience and know how to use keyword research to ensure that all of your efforts will be found, you can get ahead of the game and build a substantial online career. Just be sure to do all your homework and start following those who are already succeeding and you will continue to advance further toward your financial goals.

]]> http://www.bingproductions.co.uk/blog/what-is-seo-marketing-how-to-use-keyword-research-to-optimise-your-online-marketing//feed 0 http://www.bingproductions.co.uk/blog/how-can-good-ecommerce-website-design-increase-conversions/ http://www.bingproductions.co.uk/blog/how-can-good-ecommerce-website-design-increase-conversions/#comments Fri, 22 Apr 2011 22:00:56 +0000 Bing HQ http://www.bingproductions.co.uk/?p=1698 The phenomenon of Ecommerce has changed the operating module of the business to a large extent. Big producers are now seeking their accesses to almost all kinds of markets, in various countries and areas that they never imagined to touch so far. Therefore, it would not be wrong to state that ecommerce has facilitated businesses to reach a global audience.

Of course, the only market platform available for e commerce development is the Internet, but surprisingly, the amount of audience it covers is totally magnificent. Through e commerce, one can distribute, purchase, and sell online effortlessly. The development of this particular genre has reached to a stage, where activities such as electronic funds transfer, supply chain management, e-marketing, online marketing, and online transaction processing, electronic data interchange (EDI), automated inventory management systems and automated data collection systems have also become possible and surely trouble-free tasks. However, it is important to note that e commerce came into existence only because of some virtual applications such as email and databases.

So, if you are also planning to earn huge profits through your e commerce website, you must consider the fact that e commerce website design should be capable of increasing conversion. However, in order to ensure this, you must have to take a good number of required steps in account.

Let us start with the beginning. If in case, your company provides exceedingly customized products and services, it is possible that you have counted on your clients’ first contact form. Hence, here, you must verify that your contact form is working properly and accurately and reaping you the expected percentage of benefits. Your site should always appear attractive and alive, making your business giving an outlook of being truly professional and active. Use powerful elements to let your customers feel that your business is rationalized and updated in sync with the natural movement of the company and also, to the most recent trends in its forte. For this purpose, keep an eye on special offers, discounts, invitations, lists of prices, and a copyright notice with the existing year displayed. Moreover, employ a well-categorized CMS (content management system) to have the leverage of making few needed changes in your e commerce website all by you.

Furthermore, while preparing your form, do not attempt to exaggerate or inflate much about obligatory asterisk as it might make your client bored or irritated, where they will have no second thoughts on pressing the Back button without delay. Emphasize on the fact that these forms shape up the first interaction with your clientele and hence, make efforts to install a validation mechanism on your form to identify mistakes. At times, it happens that latent client’s holdup their purchases of the products that they really desire and thus, you may have to give them a little push by either calling them or sending them an e mail and show that you are attentive to them.

It is fundamental to keep in notice that conversion can be amplified not only through a good e commerce website but also by bearing in mind usability, conversion rate and site efficacy. Along with the web design, you must also pay heed to all the other important aspects related to e commerce website to achieve conversion raise. In order to get more information on the same, visit the reliable source of gensofts.net

Any eCommerce website expansion is a significant obligation and commitment for any on-line trade. The main goal of any eCommerce trade is to expand business by an ever growing website presence. It is a platform that requires more and more traffic in order to succeed. The users and visitors are potential clients, need to be persuaded to come and surf and then buy your products or services, you have to identify and feel their wishes and requirements. This requires you to think like a buyer. We must appreciate that everyone will have their own shopping experience and method, however it is possible to create a general flow whereby you can direct a client, without him or her actually knowing they are being ed. Always remember that clients can be quite capricious, so try and think out of the box as well as catering for the ordinary client.

You should continue this list of questions and ask yourself what is needed, always remember you must start with a good plan. If all features and details are planned and included into your draft, then you will have far less and unexpected chances for failure.

The internet community now boasts millions of users all are potential purchasers, all of them have an internet connection and are surfing the net 24/7. Thus, think how wide your business can be or could be, don’t think too rural. Think how much you could expand your business window from a simple website. Websites are designed popularize products and services around the world. If you try to embrace as many people as you can, you will gain more flow and potential sales profits, traffic and high numbers are a pre cursor to converting traffic into sales.

Also you must consider other competitors on the network who may have the same goals as you. Do you run away from this point? Do not think that competitors will only destroy your clientele and your faith in overall victory, this is absolutely wrong! Direct competition only makes you stronger and makes you to think day and night how to develop your business. You can and must use this power of competitive network. If you think laterally your network with have useful contacts and creating links you establish a good linkage and network. It will work for your website and boast your overall awareness far more than that of your competitors` websites. Improvise and develop your website from various points of view. If you need some additional support and advice, then you are welcome to contact an eCommerce web design kent company. They will provide you with a range of services in all web building spheres, making sure that you will have a full control of your own website.

Bing Productions is your professional online partner. We established a reputation of trustworthy company. Content management system, admin area, online software applications, ecommerce web design Kent and the like are provided by Bing Productions.