no added sugar

Since 2001 no added sugar have been creating breathtaking clothing designs for babies and kids. Understanding their customers and engaging with them offline has always been something they have done very well. Taking the brand to the next level and connecting with customers online is where Bing Productions have stepped in.

What they needed

• Enhanced online engagement with customers
• A broader online offering to increase sales
• Brand development to establish no added sugar as a major player in designer kids’ fashion
• Regular on-brand communications with existing and new customers
• A larger customer base
• Extend the brand creative online

How we helped

• Development of a completely new transactional website featuring an interactive look-book which uses powerful lifestyle photography to create maximum visual impact and enhance the customer experience. Lots of bells, plenty of whistles.
• Deployed our leading-edge e-commerce platform emporium to ensure a solid foundation for launching large scale marketing campaigns. The site can now handle over 100 transactions per minute.
• Set up weekly customer communications via email and social media channels to drive traffic and increase sales. Created a structured campaign employing competitions, promotions and give-aways to build stronger customer relationships.
• Used online marketing techniques to grow the in-house data file.
• Introduced brand protection and customer service facilities through social media and online marketing.
• Incorporated a Social Media & Search Marketing strategy

The Bing effect

• 5011% ROI in the first year!
• Increased online sales across the board
• Grew the customer database
• Generated a 20% increase in traffic to the site
• Reduced site bounce rate by 34%
• Improved email marketing response to deliver a far higher open & click rate

Bing Productions are continuing to work with no added sugar and are very excited about what the future holds for this exciting brand online.