Social media has come out of nowhere to become the most important marketing tool for online businesses. Could it possibly get any bigger?
It’s already a platform wherein thousands of brands are connecting with a potential audience of over 700 million people (according to official Facebook figures). It allows consumers to publicly recommend a business to their entire network of friends with a click of a button. This is brand awareness on a level previously never thought possible – yet many digital marketing experts are arguing that “we ain’t seen nothing yet…”
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